our-story

The Heartbeat Of Our Business

Royal Vendors

Automated Merchandising Systems, most often known as AMS, was founded in 1997 by Roy Steeley, a veteran in the vending industry. Steeley’s experience dates back to the 1930’s when he began his career in vending with Victor Products (Hagerstown, MD), and later joined Dixie-Narco (Ranson, WV), climbing the professional ladder to serve as President and finally retire at the age of 67.Steeley came out of retirement in 1988 and founded Royal Vendors (Kearneysville, WV) to manufacture a line of innovative packaged cold beverage machines.
He sold Royal Vendors in 1996 to Coin Acceptors Inc. (St. Louis, MO) and retired for a second time. Steeley came out of retirement once more to found Automated Merchandising Systems in 1997.Again with unique, innovative technology, Steeley transformed the vending industry in the form of a glass front snack machine with a novel vend verification feature, “Sensit,” and ground breaking cabinet design that uses insulating foam as a structural element.